Privacy Policy

Privacy at a Glance

A plain-language summary of how as777 handles your data. The full legal text follows below.

Data We Collect

Registration details, identity documents, payment information, gameplay records, device and browser data, and communications with as777 support.

Why We Collect It

To operate your account, process transactions, comply with KYC and AML obligations, provide customer support, and improve the as777 platform experience.

Who We Share With

Payment processors, identity verification providers, regulatory authorities where legally required, and carefully vetted technology service providers — never sold to third-party marketers.

How We Protect It

256-bit SSL encryption in transit, encrypted storage at rest, strict internal access controls, and regular security audits protect all personal data held by as777.

Your Rights

You have the right to access, correct, or request deletion of your personal data. You may also object to certain processing and withdraw consent where consent is the legal basis.

Retention

Personal data is retained for as long as your as777 account is active and for a further period as required by applicable legal, regulatory, and anti-money-laundering obligations.

1.Who We Are

as777 is the online gaming platform operated at as777.bid. References to "as777", "we", "us", or "our" in this Privacy Policy refer to the operator of the as777 platform. as777 is the data controller in respect of personal data collected through the platform from registered players and visitors.

This Privacy Policy applies to all personal data processed in connection with your use of as777, including when you visit as777.bid, create an account, make deposits or withdrawals, play games, contact support, or interact with any feature of the as777 platform. It applies to players across Malaysia, including those accessing the platform from Kuala Lumpur, Penang, Johor Bahru, Ipoh, Kota Kinabalu, and all other regions.

This Privacy Policy should be read in conjunction with the as777 Terms & Conditions. By using the as777 platform, you confirm that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.

2.Data We Collect

as777 collects the following categories of personal data in connection with your use of our platform:

2.1 Registration and Identity Data

Full legal name, date of birth, and nationality
Email address, mobile telephone number, and residential address
Username and account credentials (passwords are stored in hashed form and are never readable by as777 staff)
Government-issued identity documents submitted for KYC verification (e.g. MyKad, passport)
Proof of address documentation
Selfie or facial verification images where required for enhanced KYC

2.2 Financial and Transaction Data

Details of deposits and withdrawals, including payment method (Touch n Go eWallet, Boost, Maybank, CIMB, Public Bank FPX, and other bank accounts), transaction amounts in MYR, and timestamps
Payment method ownership verification documents
Complete transaction history associated with your as777 account

2.3 Gameplay and Activity Data

Games played, bets placed, wagering history, session duration, and game outcomes
Sportsbook betting history, including markets, stakes, and settlement results
Toto 4D entries and draw participation records
Bonus and promotion participation history
VIP tier status and loyalty programme data

2.4 Device and Technical Data

IP address and approximate geographic location derived therefrom
Device type, operating system, browser type and version
Session identifiers and authentication tokens
Platform access logs and event timestamps

2.5 Communications Data

Content of live chat sessions, support emails, and any other communications between you and the as777 team
Survey responses and feedback submitted through the platform

3.How We Collect Your Data

as777 collects personal data through the following means:

Directly from you — when you register an account, complete KYC verification, make a deposit or withdrawal request, contact customer support, or participate in any promotion.
Automatically — through cookies, session tokens, server logs, and similar tracking technologies when you access and interact with the as777 platform.
From third parties — including identity verification service providers, payment processors, fraud detection services, and, where applicable, publicly available sources used for AML and sanctions screening.

4.Purposes and Legal Bases for Processing

as777 processes your personal data for the following purposes and on the following legal bases:

Account operation and service delivery — necessary for the performance of our contract with you as an as777 player. This includes processing transactions, resolving support requests, and delivering gaming services.
Identity verification and KYC — necessary for compliance with applicable anti-money-laundering, counter-terrorism financing, and gaming regulatory obligations. Legal basis: legal obligation.
Fraud prevention and security — legitimate interest of as777 to protect the platform, its players, and its financial integrity against fraud, cheating, and unauthorised account access.
Responsible gaming monitoring — legal obligation and legitimate interest to identify signs of problem gambling and enforce responsible gaming tools, including age verification and self-exclusion.
Marketing and promotional communications — with your consent, as777 may send you information about promotions, bonuses, and new features. You may withdraw consent at any time via your account settings.
Platform improvement and analytics — legitimate interest to understand how players use the as777 platform and to improve performance, user experience, and game selection.
Legal compliance and regulatory reporting — legal obligation to retain records and provide data to regulatory or law enforcement authorities where required by applicable law.

5.Disclosure of Your Personal Data

as777 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may disclose your personal data to the following categories of recipients:

Payment processors — including Touch n Go eWallet, Boost, FPX operators, and banks — solely for the purpose of processing your deposit and withdrawal transactions.
Identity verification providers — third-party KYC and AML screening services engaged by as777 to verify player identity and conduct sanctions screening.
Game providers — to the extent necessary to resolve disputes or investigate irregular gameplay patterns relating to specific game titles.
Technology and infrastructure providers — cloud hosting, data storage, and security service providers operating under data processing agreements with as777.
Regulatory and law enforcement authorities — where as777 is legally obligated to disclose information, including in response to valid court orders, regulatory investigations, or AML reporting requirements.
Professional advisers — lawyers, auditors, and compliance consultants engaged by as777 under professional confidentiality obligations.

as777 will never sell your personal data to data brokers, advertising networks, or third-party marketing companies. Any disclosure of your data is strictly limited to what is necessary for the purpose described.

6.International Data Transfers

as777 may transfer your personal data to servers or processors located outside of Malaysia where necessary for platform operations. Any such transfers are conducted under appropriate safeguards, including contractual data protection clauses, to ensure your data receives a standard of protection equivalent to that required under applicable data protection law. Where data is transferred internationally, as777 takes reasonable steps to ensure the recipient provides adequate protections.

7.Data Retention

as777 retains personal data for as long as is necessary for the purpose for which it was collected, and for as long as required by applicable legal, regulatory, and licensing obligations. Specifically:

Account and identity data is retained for the duration of your as777 account and for a minimum of 5 years following account closure, in accordance with AML record-keeping requirements.
Financial transaction records are retained for a minimum of 5 years from the date of each transaction.
Gameplay logs are retained for a minimum of 3 years for dispute resolution and regulatory audit purposes.
Marketing consent records are retained for as long as consent is active and for 2 years following withdrawal of consent.
Communications with as777 support are retained for 3 years following the close of each support case.

Upon expiry of the applicable retention period, as777 will securely delete or anonymise personal data in a manner that prevents its reconstruction.

8.Cookies and Tracking Technologies

as777 uses cookies and similar tracking technologies (including session tokens and analytics pixels) on the as777 platform. These technologies serve the following purposes:

Essential cookies — required for the platform to function, including maintaining your login session and processing transactions. These cannot be disabled.
Analytics cookies — used to understand how players navigate and use the as777 platform, enabling us to identify technical issues and improve the user experience.
Preference cookies — used to remember your settings, such as language preferences and responsible gaming limit configurations.

Non-essential cookies are deployed only with your consent, which you may provide or withdraw through your browser settings or the cookie management interface on the as777 platform. Blocking essential cookies may impair the functionality of the platform.

9.Your Data Protection Rights

Subject to applicable law and certain exceptions, you have the following rights in relation to your personal data held by as777:

Right of Access

Request a copy of the personal data as777 holds about you and information about how it is processed.

Right to Rectification

Request correction of inaccurate or incomplete personal data in your as777 account profile.

Right to Erasure

Request deletion of your personal data where there is no compelling legal reason for continued retention.

Right to Restrict

Request that as777 restrict processing of your data in certain circumstances, such as while a dispute is being investigated.

Right to Object

Object to processing of your data for direct marketing or based on as777's legitimate interests where your interests override ours.

Right to Portability

Receive a copy of the personal data you provided to as777 in a structured, machine-readable format where technically feasible.

To exercise any of these rights, contact as777 via live chat or at the support email address in Section 13. as777 will respond to all verified requests within 30 days. Certain rights may be limited where as777 has a legal obligation to retain the data in question, such as AML record-keeping requirements.

10.Security of Your Personal Data

as777 implements a range of technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

256-bit TLS/SSL encryption for all data transmitted between your device and as777's servers
Encryption at rest for sensitive stored personal data including identity documents and payment records
Role-based access controls limiting employee access to personal data on a strict need-to-know basis
Multi-factor authentication for internal system access by as777 personnel
Regular security assessments, penetration testing, and vulnerability scanning
Incident response procedures for detecting, containing, and reporting data breaches in accordance with applicable regulatory requirements

While as777 takes all reasonable steps to protect your data, no online system is completely immune to security risks. You are also responsible for maintaining the security of your account credentials and for using secure devices and network connections when accessing as777.

11.Children and Minors

as777 strictly prohibits access by persons under the age of 21. We do not knowingly collect personal data from individuals under 21. If as777 becomes aware that personal data has been collected from a minor, that account will be immediately closed and the data securely deleted. Parents and guardians who believe a minor has registered on as777 should contact us immediately at the address in Section 13.

12.Changes to This Privacy Policy

as777 reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or regulatory guidance. The current version will always be published at as777.bid/privacy-policy with the most recent effective date clearly displayed. For material changes affecting your rights, as777 will notify registered players via their registered email address in advance of the changes taking effect. Continued use of the as777 platform after the effective date of a revised Privacy Policy constitutes your acknowledgment of and agreement to the updated terms.

13.Contact & Complaints

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by as777, please contact our Data Privacy team via:

Support & Privacy enquiries: support at as777.bid (plain text — not a clickable link)

Available: 24 hours a day, 7 days a week. Expected response time: within 5 business days for privacy-related requests.

If you are not satisfied with as777's response to your privacy concern, you have the right to lodge a complaint with the applicable data protection supervisory authority in your jurisdiction.